Those who have recently lost a loved one and are planning their funeral service usually have very specific needs; flowers, a new suit or black hat, copies of photographs or funeral service programs, and many more. Consider the businesses that offer these products and services as the place to market your funeral services and appeal to the needs of a grieving family.
Floral Shops
From decorating the funeral home or church to the final bouquet laid on top of the coffin, most funerals require large orders of flowers. This makes a florist’s shop the ideal place to advertise your funeral home and funeral direction services. Even if the family who has suffered the loss is not out purchasing flowers, their extended family and friends certainly are busy buying flowers to show their sympathy, and in act of assistance to the grieving family, they will make note of your business’s information posted at the florist’s shop, and will pass it along to the family in need of assistance with planning a funeral.
Dress Attire Stores
Most people avoid wearing all black, as it signifies a period of loss and mourning. But when the unfortunate occasion does arrive, those planning to attend the upcoming funeral will hurry to stores that sell formal attire, such as suits, dresses, hats, veils and dress shoes. After buying the appropriate attire, the grieving family will be ready to take the next step in planning their loved one’s funeral, and will be looking for a funeral director. This is why it is wise to market your business at these specific clothing stores, where your contact information will be readily available to your potential clients.
Professional Printers
Printed memories and tributes are an essential aspect of the funeral experience, as they help the family express and share their loved one’s life. Those who opt to design their memorial cards, banners and the many other printed details that accompany funeral services will be making use of a professional printer. These do-it-yourself people will be putting together each component of the funeral individually, so they won’t already have secured a funeral service package. They will be in need of funeral director, and the perfect place to appeal to their need is right at the professional printer where they will be waiting to pick up their orders.
The clientele of a funeral director is a narrow group of people with very specific and sensitive needs. But by considering these needs carefully, not only will you improve your funeral direction services, but you will also be able to draw in the people you yearn to serve; those who have recently lost someone they love and would like to acknowledge their life and shared memories in a meaningful and unforgettable way.
What To Include In A Memorial Program
Deciding what to include in a memorial program may be one of the harder parts of planning a memorial service. You want to make sure that what you include truly encapsulates the life of your loved one and all they meant to you. It is also good to make sure that your program provides all the necessary information for those who will be receiving it. So what in particular should you include?
Informative
One of the first things a memorial printing service will ask you for when collecting the content of a memorial program is the date of birth and the date of death of your loved one. More useful information to provide is the order of the service, or when things will be presented to the attendants of the memorial service, and the date, time, and place of the funeral, so that those who wish to can attend both. If you have a larger memorial program, you may even wish to include part of the deceased’s obituary for information about their family and life, though this is not as necessary as the aforementioned material.
Meaningful Words
Memorial programs usually include beautifully written words to honor the life of the deceased. It may be a favorite passage of Bible scripture, or part of a poem that they loved, or even a quote that they repeated often. Some families may know exactly what words to put in the memorial, but others may have a harder time, and so many memorial printing services will provide a list of texts to choose from. Whatever you choose should have meaning behind it both to the deceased and their family, in order to properly pay homage to them.
Photographs and Images
The most important piece of the memorial program is an image of the deceased by which to remember them by. It should be a recent and good quality photograph, with a clear view of the deceased from either the shoulders or the waist up. Ideally, they should be smiling and wearing one of their best outfits, though they could also be working at a job they love or doing a favorite activity. Inside the program, you may wish to include additional images, such as the deceased with children or grandchildren, or an image of something they loved, such as a favorite sports team or favorite animal. Additional images, depending on your printing service, may come at additional cost, however.
Program Theme
Should your memorial program have a simple theme, an elegant one, or a fun one? Ultimately, that is your decision, based on the kind of life your loved one lived. Were they elegant and classy, or did your loved one lead a heroic and active life? Were they outspoken, or did they prefer to stay modest? A good memorial printing service will provide dozens of program themes for you to choose from, often with matching products such as memorial cards and prayer cards. A matching theme can bring an entire service together and provide stronger memories for the attendees of the service.
Planning a memorial is one of the last things any person wants to be forced to do for a loved one, but as unwelcome as it is, it is often an inevitable thing to have to do. When preparing for a memorial, it is important to communicate with the memorial director as they can help you make decisions for the memorial based on what is tactful and able to be provided by the funeral home, as well as provide resources for assisting in planning. This article will provide a guide for the best questions to ask your funeral director during the planning stages.
Budget and Pre-Planning
As hard as it is to think about, there are a lot of costs that come with a funeral and memorial service. Useful things to ask about are whether or not your loved one planned for and saved money for their own funeral. Did they prepare funds, or will you be paying for the service yourself? Did they leave preferences for how they wished to be remembered? Did your loved one want a religious or secular ceremony? Did they want to be buried or cremated? All of these are important decisions to make and are useful to know if your loved one answered them ahead of time or not.
Attendance
It is the funeral director’s job to know how many people the funeral home can hold for a memorial service, and this is integral information to know when deciding whether to hold a public or private service. They can also help decide who should read the eulogy during the memorial service, how many chairs will be needed, and how many invitations should be sent out. The director is in charge of just how many people can attend a single memorial service, so this is one of the more important parts of a memorial to communicate with the director about.
Music and Decorations
What is the best music to play during your loved one’s memorial service? Did they like hymns and soft music, or would they have preferred to go out with a bang and with upbeat music? Should the family provide lilies to decorate the memorial service, or accept flower arrangements from outside friends and family? Are there other elements that were important to your loved one that should be included in the memorial? These are all things to consider when planning for the aesthetic of the memorial, and the director can help you choose what would work best within your space and budget.
Things to Remember
The funeral director is there to assist you in every way during your time of need. Whether you need help in the planning process or need support while you grieve, it is the director’s job to help you make the process as easy as possible under the circumstances given. Never be afraid to ask for help or admit that you just can’t do a certain part of the planning due to emotions.
